The New York Times seeks a highly creative media mind to translate content and media strategies into cross-device creative solutions for clients. The Creative Media Strategist will collaborate with category sales teams to develop and write creative briefs and map out and articulate media programs across all New York Times platforms. This role will require an editorial mindset, a working understanding of the advertising landscape, and an ability to translate market trends into advertising and branded content programs.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
- Develop a broad understanding of all New York Times assets
- Collaborate with any relevant areas of the organization (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, eg) to create integrated programs for clients
- Articulate and develop innovative marketing programs
- Brainstorm and write content strategy briefs
- Utilize research and data to articulate and support sales stories
- Manage custom campaigns and promotional aspects of programs when relevant
EXPERIENCE:
- B.A. or B.S.
- 5 years of cross-platform Editorial or Advertising experience
- The ideal candidate will have social media, content strategy and advertising experience.
- Extensive experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
- A deep understanding of the current social, branded content, digital, mobile and tablet landscapes
- Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times Media Company
- Dynamic team building, leadership and public speaking skills required
- Excellent writing and PowerPoint skills a must
- Some InDesign and Photoshop skills ideal
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
- Develop a broad understanding of all New York Times assets
- Collaborate with any relevant areas of the organization (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, eg) to create integrated programs for clients
- Articulate and develop innovative marketing programs
- Brainstorm and write content strategy briefs
- Utilize research and data to articulate and support sales stories
- Manage custom campaigns and promotional aspects of programs when relevant
EXPERIENCE:
- B.A. or B.S.
- 5 years of cross-platform Editorial or Advertising experience
- The ideal candidate will have social media, content strategy and advertising experience.
- Extensive experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
- A deep understanding of the current social, branded content, digital, mobile and tablet landscapes
- Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by The New York Times Media Company
- Dynamic team building, leadership and public speaking skills required
- Excellent writing and PowerPoint skills a must
- Some InDesign and Photoshop skills ideal
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.