Job Description:
A Sales Planner will serve as the frontline support for a dynamic digital and integrated sales organization for a pod of sales professionals (Ad Directors and/or Account Managers). A large part of the work will be developing digital and integrated media plans and buy details that ultimately lead to sales campaign success and renewal. A Sales Planner will be responsible primarily for the pre-sale process and ensure quality service to our advertisers from reservations and media plan creation as well as some post-sale activity on print campaigns. Individual will become knowledgeable in all aspects of the sales process and serve as a team liaison with advertising agencies and clients as well as with internal groups. The Sales Planner will often represent the Account Manager or Ad Director in following up on questions or requesting information or materials with agencies and accounts.
Sales Planner Responsibilities:
- Guide logistical flow of pre- and post-digital and print ad campaigns, interacting on behalf of sales with other departments such as Research, Ad Ops, Sales Development, Ad Products and the Content Studio.
- Support development of RFP (Requests for Proposal) process utilizing the full scope of NYT ad products that strategically address the advertiser’s needs and campaign objectives for both print and digital.
- Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars. Enter final plans into online proposal systems such as Atlas and Media Visor, et al.
- Update Salesforce database throughout the sales process with necessary account information, including Opportunities, Call Reports, Rate Adjustments, etc.
- Coordinate handoff of digital campaigns to Ad Ops to ensure pre-sale/post-sale continuity.
- Provide support for print activity. Request reservations and positions, create IO’s for reservations and RA’s for billing, ensure no credit holds.
- Work with our Customer Order Fulfillment (COF) Department to guarantee materials are in-house by deadlines.
- Field customer complaints and work with the appropriate department to resolve them.
- Respond to servicing and information requests from team members and advertisers; work with various internal teams to gather information for customers, or to fulfill requests, such as tickets for events, comp subscriptions, etc.
- Coordinate and schedule various meetings for accounts such as tours of the Idea Lab and brainstorming meetings with internal support teams.
- Understand the full suite of NYT products across all platforms.
- Provide excellent customer service to both internal and external clients.
- Communicate detailed and specific account information to Sales and sales support management.
- May be responsible for general office administration as required, such as ordering materials for the office, facility issues, etc., as required.
- Perform related work as assigned.
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
A Sales Planner will serve as the frontline support for a dynamic digital and integrated sales organization for a pod of sales professionals (Ad Directors and/or Account Managers). A large part of the work will be developing digital and integrated media plans and buy details that ultimately lead to sales campaign success and renewal. A Sales Planner will be responsible primarily for the pre-sale process and ensure quality service to our advertisers from reservations and media plan creation as well as some post-sale activity on print campaigns. Individual will become knowledgeable in all aspects of the sales process and serve as a team liaison with advertising agencies and clients as well as with internal groups. The Sales Planner will often represent the Account Manager or Ad Director in following up on questions or requesting information or materials with agencies and accounts.
Sales Planner Responsibilities:
- Guide logistical flow of pre- and post-digital and print ad campaigns, interacting on behalf of sales with other departments such as Research, Ad Ops, Sales Development, Ad Products and the Content Studio.
- Support development of RFP (Requests for Proposal) process utilizing the full scope of NYT ad products that strategically address the advertiser’s needs and campaign objectives for both print and digital.
- Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars. Enter final plans into online proposal systems such as Atlas and Media Visor, et al.
- Update Salesforce database throughout the sales process with necessary account information, including Opportunities, Call Reports, Rate Adjustments, etc.
- Coordinate handoff of digital campaigns to Ad Ops to ensure pre-sale/post-sale continuity.
- Provide support for print activity. Request reservations and positions, create IO’s for reservations and RA’s for billing, ensure no credit holds.
- Work with our Customer Order Fulfillment (COF) Department to guarantee materials are in-house by deadlines.
- Field customer complaints and work with the appropriate department to resolve them.
- Respond to servicing and information requests from team members and advertisers; work with various internal teams to gather information for customers, or to fulfill requests, such as tickets for events, comp subscriptions, etc.
- Coordinate and schedule various meetings for accounts such as tours of the Idea Lab and brainstorming meetings with internal support teams.
- Understand the full suite of NYT products across all platforms.
- Provide excellent customer service to both internal and external clients.
- Communicate detailed and specific account information to Sales and sales support management.
- May be responsible for general office administration as required, such as ordering materials for the office, facility issues, etc., as required.
- Perform related work as assigned.
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.