The New York Times is seeking an Social Analytics Manager to join our Consumer Insight Group, which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com. The successful candidate will become a key, dedicated and embedded partner to the Newsroom Audience Development team at NYT, with a specific focus on analytics to support the audience growth and engagement strategy on NYTimes.com (including web, mobileweb and apps), exploring how to reach more readers, and increase their engagement with the NYT. The Social Analytics Manager will partner with the newsroom and social specialists to deliver insight into the audience, identify opportunities and measure the impact of audience development initiatives.
Responsibilities:
- Monitor and inform the team on emerging tools, trends, and techniques in the social analytics space.
- Partner with the Times Data Science and Engineering team as well as the Consumer Insights Group to correctly capture, structure and deliver social data needed for day-to-day use and in-depth analysis.
- Develop and execute social analytics strategy and measurement plans, including dashboards and ad hoc analyses for news desks, senior leadership and the audience development team
- Analyze and optimize campaigns using a variety of social analytics tools and techniques, including SocialFlow, Google Analytics, Chartbeat, Pintertest Analytics, and Twitter Analytics.
- Collaborate with other capability teams as the social analytics leader to inform strategy, tactics, and editorial calendars.
- Conceive of new deliverables and internal processes to keep pace with changing opportunities and expectations.
Requirements:
- 5+ years of relevant experience working in web / digital / mobile analytics or in web-based businesses.
- 3+ years experience in analytics for social media reach and engagement
- Newsroom experience or a journalism background is highly regarded
- At least 2 years of experience implementing and reporting on Google Analytics; and/or a Google Analytics certification
- Additional programming languages (e.g. Python, SQL) and experience with distributed data processing system, such as Hadoop/MapReduce, Hive, Pig are highly regarded
- Experience with defining, implementing and analyzing A/B and multivariate experiments is a plus
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings.
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
- A top-notch sense of humor
J2W:DIC
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
Responsibilities:
- Monitor and inform the team on emerging tools, trends, and techniques in the social analytics space.
- Partner with the Times Data Science and Engineering team as well as the Consumer Insights Group to correctly capture, structure and deliver social data needed for day-to-day use and in-depth analysis.
- Develop and execute social analytics strategy and measurement plans, including dashboards and ad hoc analyses for news desks, senior leadership and the audience development team
- Analyze and optimize campaigns using a variety of social analytics tools and techniques, including SocialFlow, Google Analytics, Chartbeat, Pintertest Analytics, and Twitter Analytics.
- Collaborate with other capability teams as the social analytics leader to inform strategy, tactics, and editorial calendars.
- Conceive of new deliverables and internal processes to keep pace with changing opportunities and expectations.
Requirements:
- 5+ years of relevant experience working in web / digital / mobile analytics or in web-based businesses.
- 3+ years experience in analytics for social media reach and engagement
- Newsroom experience or a journalism background is highly regarded
- At least 2 years of experience implementing and reporting on Google Analytics; and/or a Google Analytics certification
- Additional programming languages (e.g. Python, SQL) and experience with distributed data processing system, such as Hadoop/MapReduce, Hive, Pig are highly regarded
- Experience with defining, implementing and analyzing A/B and multivariate experiments is a plus
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings.
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
- A top-notch sense of humor
J2W:DIC
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.