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Advertising Summer Intern – T Brand Studio Team Job (New York City, NY, US)

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The New York Times is seeking a Summer Intern to join the T Brand Studio team.

What It’s All About…

T Brand Studio is a fast-growing team of energetic writers, content strategists, videographers, designers and developers creating branded content across all of The New York Times’ advertiser verticals. Our work spans a variety of forms — short- and long-form reported articles, documentary videos, interactive data visualizations, animations — and ranges from unbranded to more branded content.

What You’ll Do…

As an intern on the T Brand Studio team, you’ll be working right alongside our amazing managers to help create. It’s a big job, for someone who can handle a tremendous amount of opportunity. Depending on your interest and experiences, you might find yourself doing the following:
- Assist and support T Brand Studio team verticals in research, including but not limited to, competitive reports, corporate marketing strategies, advertiser activity across the industry and content strategy.
- Diligently maintain several key housekeeping documents including pre sale and brainstorm materials, sales force workflow, press mentions, prospecting initiatives, and others.
- Keeping appraised of digital product innovations in effort to upkeep the idea lab site both from vantage of new newsroom and advertising interactives. Update the idea lab with thumbnails and approved descriptions once those product innovations are identified.
- Support in the research and ideation process for pre sale efforts. Brainstorm and write concept brief proposals to be submitted as part of RFP response and/or proactive proposals for branded content business.
- Present and speak fluently about The Times’ native content capabilities as well as the broader space to educate and inspire new business development.
- Research the competitive landscape, prospecting for new business. Submit reports of key takeaways across categories.
- Assist in identifying and pitching key sponsorship opportunities and branded content integration packages.
- Assist as requested in building paid social distribution and social amplification strategies to best optimize and augment the reach of our custom content to advertiser’s target audience.
- Assist marketing team in research ad hoc

Who Should Apply…

This role is ideal for someone who wants to get a great sense of Advertising from the ground up. If you are seriously considering a career in Advertising, from the business side, than there’s no better place to learn.

Recommended skills / characteristics include the following:
- Candidates pursuing a 4-year university degree with an interest in Advertising, Business or equivalent
- Strong interpersonal, organizational, analytical and multi-tasking skills
- Strong verbal and written communication/presentation skills
- Ability to work independently and as part of a team
- Proficiency with MS Office (Word, Excel, PowerPoint) and Google Docs

The Gritty Details…
- This is a paid 10 week internship, 35 hours a week
- Start date is early June to mid August
- Location is The New York Times headquarters in midtown Manhattan
- Interns get lots of great perks!

It’s The New York Times!

You’ll love interning at The New York Times! It’s a unique opportunity to work at a historic and innovative global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. Our amazing journalists create enough original content on a daily basis to roughly equal a Harry Potter novel! But besides all that, it’s fun! NYT interns benefit from great pay, great perks and amazing networking. Your work will have direct impact and you might even meet a celebrity or two!

EEO Statement

The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.

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