Job Description:
Lead marketing campaigns aimed at solving key business goals such as increase traffic, drive acquisition, grow engagement, launch new products, and build brand preference. Report to Marketing Director.
Responsibilities include:
- Handle creative development and production for ongoing paid circulation marketing initiatives, as well as new product launches.
- Manage a full spectrum of media channels: digital, print, direct, video, mobile, social, outdoor, etc
- Work alongside in-house and external freelance creative teams.
- Coordinate with stakeholders across all relevant departments: Marketing, Product, Marketing Operations, Research, Finance, IT.
Requirements:
- Bachelor’s Degree in Marketing, Advertising or related field preferred.
- 4-6 years of experience in direct response or B2C marketing/advertising.
- Experience with all forms of offline and online marketing.
- Extremely strong oral and written communication skills.
- Knowledge and passion for the marketing industry with specific focus on driving client business goals.
- Ad-agency experience strongly preferred.
You will fit well in this position if:
- You can build relationships day in, day out with our clients, proving that we can be reliable, objective partners to executives and the creative team alike.
- You are a dynamic and critical thinker who seeks to understand the broader view of our client's business.
- You possess strong proficiency in managing multiple projects to tight deadlines and coordinate effectively across teams.
- You have an active interest in journalism and media.
- You have a strong history of developing creative strategy briefs.
Key Behaviors - You are someone who:
- Has strong interpersonal skills; the ability to influence cross-functional teams without direct authority.
- Is a motivated information seeker.
- Passionate about doing great work for an iconic brand.
- Informed and interested in emerging technologies and applications.
- Is incredibly thorough and precise with every detail of every assignment or communication.
You will not fill well in this position if:
- You cannot be flexible.
- You cannot think creatively or appreciate the creative process.
- You are a poor leader.
- You cannot work under pressure.
- You are not determined.
- You are unaware of marketplace trends.
Feeders:
- Past roles include: Account Supervisor (agency), Marketing Manager (brand)
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
Lead marketing campaigns aimed at solving key business goals such as increase traffic, drive acquisition, grow engagement, launch new products, and build brand preference. Report to Marketing Director.
Responsibilities include:
- Handle creative development and production for ongoing paid circulation marketing initiatives, as well as new product launches.
- Manage a full spectrum of media channels: digital, print, direct, video, mobile, social, outdoor, etc
- Work alongside in-house and external freelance creative teams.
- Coordinate with stakeholders across all relevant departments: Marketing, Product, Marketing Operations, Research, Finance, IT.
Requirements:
- Bachelor’s Degree in Marketing, Advertising or related field preferred.
- 4-6 years of experience in direct response or B2C marketing/advertising.
- Experience with all forms of offline and online marketing.
- Extremely strong oral and written communication skills.
- Knowledge and passion for the marketing industry with specific focus on driving client business goals.
- Ad-agency experience strongly preferred.
You will fit well in this position if:
- You can build relationships day in, day out with our clients, proving that we can be reliable, objective partners to executives and the creative team alike.
- You are a dynamic and critical thinker who seeks to understand the broader view of our client's business.
- You possess strong proficiency in managing multiple projects to tight deadlines and coordinate effectively across teams.
- You have an active interest in journalism and media.
- You have a strong history of developing creative strategy briefs.
Key Behaviors - You are someone who:
- Has strong interpersonal skills; the ability to influence cross-functional teams without direct authority.
- Is a motivated information seeker.
- Passionate about doing great work for an iconic brand.
- Informed and interested in emerging technologies and applications.
- Is incredibly thorough and precise with every detail of every assignment or communication.
You will not fill well in this position if:
- You cannot be flexible.
- You cannot think creatively or appreciate the creative process.
- You are a poor leader.
- You cannot work under pressure.
- You are not determined.
- You are unaware of marketplace trends.
Feeders:
- Past roles include: Account Supervisor (agency), Marketing Manager (brand)
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.