The New York Times is seeking a Advertising Insights Analyst to join our growing Consumer Insight Group, which is responsible for research and analytics for all New York Times offerings, including the newspaper and NYTimes.com.
The successful candidate will become a key partner to the Advertising team, supporting their efforts to develop new advertising products and take a data-informed approach to advertising sales. This role will support the audience growth and engagement strategy on NYTimes products, the implementation and training of self-service analytics tools for these products, and the analysis of consumer behaviors across NYTimes products, in order to deliver insights that inform advertising product and sales development.
Responsibilities:
- Provide Advertising executives with analysis and insight to inform new and innovating ad products.
- Liaise with ad sales staff to provide necessary ad sales support data
- Use data and analysis to deeply understand the New York Times audience and their behavior across platforms
- Liaise with internal business stakeholders to understand their business objectives, challenges and opportunities.
- Proactively identify insights that help stakeholders achieve their objectives and improve our products and services.
- Design, maintain and generate data dashboards
- Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities
- Present findings to team members and senior executives
Requirements:
- 3+ years of relevant experience working in web / digital / mobile analytics or in web-based businesses.
- Experience in providing analytics to inform advertising teams, in product and sales development
- At least 2 years of experience implementing and reporting on Google.
- 3+ years work experience using SQL is required
- Additional programming languages (e.g. Python) are necessary
- Experience with defining, implementing and analyzing A/B and multivariate experiments is a plus
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings.
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
- A top-notch sense of humor
The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement:
The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
The successful candidate will become a key partner to the Advertising team, supporting their efforts to develop new advertising products and take a data-informed approach to advertising sales. This role will support the audience growth and engagement strategy on NYTimes products, the implementation and training of self-service analytics tools for these products, and the analysis of consumer behaviors across NYTimes products, in order to deliver insights that inform advertising product and sales development.
Responsibilities:
- Provide Advertising executives with analysis and insight to inform new and innovating ad products.
- Liaise with ad sales staff to provide necessary ad sales support data
- Use data and analysis to deeply understand the New York Times audience and their behavior across platforms
- Liaise with internal business stakeholders to understand their business objectives, challenges and opportunities.
- Proactively identify insights that help stakeholders achieve their objectives and improve our products and services.
- Design, maintain and generate data dashboards
- Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities
- Present findings to team members and senior executives
Requirements:
- 3+ years of relevant experience working in web / digital / mobile analytics or in web-based businesses.
- Experience in providing analytics to inform advertising teams, in product and sales development
- At least 2 years of experience implementing and reporting on Google.
- 3+ years work experience using SQL is required
- Additional programming languages (e.g. Python) are necessary
- Experience with defining, implementing and analyzing A/B and multivariate experiments is a plus
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings.
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
- A top-notch sense of humor
The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement:
The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.