About the position:
The Manager of Marketing Analytics is a seasoned data analyst and insights professional who has deep experience in extracting and disseminating valuable insights from large and complex data sets and is a leader in the Consumer Insight Group, which is responsible for research and analytics for all New York Times offerings, including the newspaper, NYTimes.com and mobile applications. The Manager of Marketing Analytics is a key partner to the marketing team as The Times continues to expand its digital and print subscription business. This individual is proficient in marketing analytic methods applied to areas such as AB & Multivariate Testing, Segmentation & Targeting, Media Optimization, and Marketing Attribution. He/She will be responsible for applying these and other analytical methods to derive insights that drive more efficient, effective and relevant marketing.
Responsibilities:
- Partner with marketing to apply data-driven approaches to acquisition, engagement and retention across all platforms
- Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution.
- Implement web analytics solutions, train marketing in the use of analytics and reporting tools, and share insights from web analytics tools.
- Apply segmentation and targeting to increase the relevance of marketing, both onsite and offsite.
- Present findings to team members and senior executives.
- Ensure the acquisition, maintenance and quality of data that can be used to deeply understand the New York Times audience and their behavior.
- Lead the conversation with internal stakeholders to understand their objectives, challenges and opportunities.
- Actively identify insights that help stakeholders achieve their objectives and improve our products and services.
- Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities.
Requirements:
- 5+ years of relevant experience working in digital analytics or in web-based businesses; understanding of web analytics metrics and concepts
- Strategic thinker with proven track record of generating and communicating insights that he/she has derived from complex data analytics
- 3+ years work experience using SQL and additional programming languages
- 3+ years work experience in marketing analytic methods
- 3+ years experience working with extremely large data sets
- 3+ years experience with web analytics tools such as Google Analytics, and visualization tools such as Tableau
- Demonstrated experience or ability to adopt new programming languages for large scale data analysis (e.g. Python, Hadoop)
- Experience with statistical tools such as SAS, Matlab, R is highly regarded
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
The Manager of Marketing Analytics is a seasoned data analyst and insights professional who has deep experience in extracting and disseminating valuable insights from large and complex data sets and is a leader in the Consumer Insight Group, which is responsible for research and analytics for all New York Times offerings, including the newspaper, NYTimes.com and mobile applications. The Manager of Marketing Analytics is a key partner to the marketing team as The Times continues to expand its digital and print subscription business. This individual is proficient in marketing analytic methods applied to areas such as AB & Multivariate Testing, Segmentation & Targeting, Media Optimization, and Marketing Attribution. He/She will be responsible for applying these and other analytical methods to derive insights that drive more efficient, effective and relevant marketing.
Responsibilities:
- Partner with marketing to apply data-driven approaches to acquisition, engagement and retention across all platforms
- Develop & apply advanced analytic capabilities to areas such as marketing test & learn, yield optimization, marketing mix modeling and attribution.
- Implement web analytics solutions, train marketing in the use of analytics and reporting tools, and share insights from web analytics tools.
- Apply segmentation and targeting to increase the relevance of marketing, both onsite and offsite.
- Present findings to team members and senior executives.
- Ensure the acquisition, maintenance and quality of data that can be used to deeply understand the New York Times audience and their behavior.
- Lead the conversation with internal stakeholders to understand their objectives, challenges and opportunities.
- Actively identify insights that help stakeholders achieve their objectives and improve our products and services.
- Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities.
Requirements:
- 5+ years of relevant experience working in digital analytics or in web-based businesses; understanding of web analytics metrics and concepts
- Strategic thinker with proven track record of generating and communicating insights that he/she has derived from complex data analytics
- 3+ years work experience using SQL and additional programming languages
- 3+ years work experience in marketing analytic methods
- 3+ years experience working with extremely large data sets
- 3+ years experience with web analytics tools such as Google Analytics, and visualization tools such as Tableau
- Demonstrated experience or ability to adopt new programming languages for large scale data analysis (e.g. Python, Hadoop)
- Experience with statistical tools such as SAS, Matlab, R is highly regarded
- Strong communication skills – written and verbal presentations
- Strong business acumen to understand corporate strategy, interact with clients and present actionable findings
- Excellent conceptual and analytical reasoning competencies
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- Familiarity with NYTimes.com and/or The New York Times newspaper.
- Comfortable working in a fast-paced and highly collaborative environment
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.