Job Description: ??
The Optimization Analyst is a member of The New York Times Customer Insights Group and is helping stakeholders across the company achieve their revenue, subscription and traffic goals.
This role will encompass the test design, analysis and reporting for marketing campaigns and the purchase process, as well as for the site design and other digital products.
Responsibilities:
- Performing analysis to inform the testing roadmap and individual test hypotheses
- Documenting test requirements and creating a test design, providing sample size and other tactical recommendations to ensure a robust test
- Working with technologists to communicate test requirements and ensure necessary tracking and analytics are in place
- Ensuring the validity of the test data and providing recommendations on test duration
- Analyzing the test data and producing insights and recommendations in report form, integrating other data sources as necessary
- Communicating insights to stakeholders across the company??
Qualifications:?
- 2+ years experience with large data processing in SQL and exposure to MapReduce methods
- 2+ years experience in applying multivariate statistics, including logistic regression modeling, to business problems or market research
- Experience in applying customer segmentation analytics, such as factor and cluster analysis
- Experience in the field of digital analytics, with and understanding of technical requirements and limitations
- Knowledge of experimental design and conjoint survey methods preferred
- Advanced knowledge in probability and statistics
- Highly numeric with strong attention to detail
- Advanced knowledge in SQL and statistical tools such as SPSS, SAS and R.
- Strong communication and interpersonal skills, and ability to work seamlessly with a cross-functional team of analysts, technologists, marketers and product managers.
- Ability to remain productive and focused in a team-oriented, fast-paced, highly-matrixed and evolving environment.
- Paid content, specifically online subscription (acquisition and retention) experience desirable?
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- A sense of humor is essential
J2W:DIC
J2W:MB
Company Information: The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com , BostonGlobe.com , Boston.com, and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
The Optimization Analyst is a member of The New York Times Customer Insights Group and is helping stakeholders across the company achieve their revenue, subscription and traffic goals.
This role will encompass the test design, analysis and reporting for marketing campaigns and the purchase process, as well as for the site design and other digital products.
Responsibilities:
- Performing analysis to inform the testing roadmap and individual test hypotheses
- Documenting test requirements and creating a test design, providing sample size and other tactical recommendations to ensure a robust test
- Working with technologists to communicate test requirements and ensure necessary tracking and analytics are in place
- Ensuring the validity of the test data and providing recommendations on test duration
- Analyzing the test data and producing insights and recommendations in report form, integrating other data sources as necessary
- Communicating insights to stakeholders across the company??
Qualifications:?
- 2+ years experience with large data processing in SQL and exposure to MapReduce methods
- 2+ years experience in applying multivariate statistics, including logistic regression modeling, to business problems or market research
- Experience in applying customer segmentation analytics, such as factor and cluster analysis
- Experience in the field of digital analytics, with and understanding of technical requirements and limitations
- Knowledge of experimental design and conjoint survey methods preferred
- Advanced knowledge in probability and statistics
- Highly numeric with strong attention to detail
- Advanced knowledge in SQL and statistical tools such as SPSS, SAS and R.
- Strong communication and interpersonal skills, and ability to work seamlessly with a cross-functional team of analysts, technologists, marketers and product managers.
- Ability to remain productive and focused in a team-oriented, fast-paced, highly-matrixed and evolving environment.
- Paid content, specifically online subscription (acquisition and retention) experience desirable?
- Degree in an analytical field such as economics, mathematics, or computer science is desired. MBA is a plus.
- A sense of humor is essential
J2W:DIC
J2W:MB
Company Information: The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com , BostonGlobe.com , Boston.com, and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.