Job Description:
T Brand Studio is a fast-growing team of energetic writers, content strategists, videographers, designers and developers creating branded content across all of The New York Times’s advertiser verticals.
Based in London, the Content Strategist’s primary responsibility is to develop a framework for assessing new opportunities, ensure the best ideas are presented, as well as educate clients about the possibilities of branded content. This role will be responsible for identifying new opportunities and partnerships that enable, and drive, revenue growth.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
-
In partnership with the studio team in New York, develop a framework for assessing and moving forward with new opportunities
-
Serve as primary studio representative in pre-sale client meetings to explain and provide guidance on studio capabilities and offerings
-
Ideate, build and help achieve concepts/content strategies that communicate and achieve client objectives
-
Educate clients about the importance and opportunities of branded content
-
Research, identify and pursue new business opportunities
-
Attend industry conferences to keep up with content trends, build new relationships and develop new opportunities
-
In partnership with the editorial team, conduct research prior to client meetings to understand the client’s industry/space and content ecosystem to help with brainstorming during meetings
-
Collaborate with editorial and production teams to determine whether client goals and expectations can be met before deals are closed
-
Pitch in to pre-sale content briefs alongside editorial staff
EXPERIENCE:
- BA or BS degree required
- 8+ years of experience in a publishing or agency environment
- 4+ years of experience in a journalistic role
-
Business proficiency or fluency in French preferred
- Demonstrated ability to work face-to-face with client teams
- Extensive knowledge of the native advertising and branded content spaces
- Ability to write clearly and without jargon
- Avid consumer of media, of all types
- Thick skin and a top-notch sense of humor
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
London
T Brand Studio is a fast-growing team of energetic writers, content strategists, videographers, designers and developers creating branded content across all of The New York Times’s advertiser verticals.
Based in London, the Content Strategist’s primary responsibility is to develop a framework for assessing new opportunities, ensure the best ideas are presented, as well as educate clients about the possibilities of branded content. This role will be responsible for identifying new opportunities and partnerships that enable, and drive, revenue growth.
RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
-
In partnership with the studio team in New York, develop a framework for assessing and moving forward with new opportunities
-
Serve as primary studio representative in pre-sale client meetings to explain and provide guidance on studio capabilities and offerings
-
Ideate, build and help achieve concepts/content strategies that communicate and achieve client objectives
-
Educate clients about the importance and opportunities of branded content
-
Research, identify and pursue new business opportunities
-
Attend industry conferences to keep up with content trends, build new relationships and develop new opportunities
-
In partnership with the editorial team, conduct research prior to client meetings to understand the client’s industry/space and content ecosystem to help with brainstorming during meetings
-
Collaborate with editorial and production teams to determine whether client goals and expectations can be met before deals are closed
-
Pitch in to pre-sale content briefs alongside editorial staff
EXPERIENCE:
- BA or BS degree required
- 8+ years of experience in a publishing or agency environment
- 4+ years of experience in a journalistic role
-
Business proficiency or fluency in French preferred
- Demonstrated ability to work face-to-face with client teams
- Extensive knowledge of the native advertising and branded content spaces
- Ability to write clearly and without jargon
- Avid consumer of media, of all types
- Thick skin and a top-notch sense of humor
Company Information: The New York Times Company (NYSE: NYT) is a global media organization dedicated to enhancing society by creating, collecting and distributing high-quality news and information. The company includes The New York Times, International New York Times, NYTimes.com, INYT.com and related properties. It is known globally for excellence in its journalism, and innovation in its print and digital storytelling and its business model. Follow news about the company at @NYTimesComm.
EEO Statement: The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
London